Enhance Group-WJ Towell group, a leading distribution and retail solutions provider across the GCC, implemented SAP Integrated Business Planning (SAP IBP) to strengthen demand forecasting, cross-functional collaboration, and inventory efficiency. 

Streamlining demand planning across its global FMCG brands such as Unilever, Reckitt, Colgate, Kraft Heinz, and Johnson & Johnson, Enhance leveraged SAP IBP to unify planning across divisions, improve forecast accuracy, and align supply, marketing, and finance in real time, driving a more agile and data-driven business model. 

The Case Study Highlights 

• – Delivered statistical forecasting to capture seasonal and trend-based demand patterns 

• – Achieved cross-functional alignment between Sales, Marketing, Supply Chain, and Finance 

• – Implemented product segmentation and lifecycle management to balance demand and prevent obsolescence 

• – Introduced audit trails and alert systems for proactive consensus planning 

• – Established a unified S&OP framework that accelerated planning decisions and improved responsiveness 

Download the full case study to see how Enhance Group elevates forecasting accuracy, collaboration, and operational agility with SAP IBP.