Aditya Birla Fashion and Retail Limited (ABFRL), part of the US $48.3 billion Aditya Birla Group, operates over 3,000 stores and 15 + warehouses across India. Managing high-volume brands such as Allen Solly, Peter England, Pantaloons, and Forever 21, ABFRL partnered with Stellium to stabilize and scale its Extended Warehouse Management (EWM) landscape for multi-brand, high-throughput operations. 

Aditya Birla Fashion and Retail Limited (ABFRL), part of the US $48.3 billion Aditya Birla Group, operates over 3,000 stores and 15 + warehouses across India. Managing high-volume brands such as Allen Solly, Peter England, Pantaloons, and Forever 21, ABFRL partnered with Stellium to stabilize and scale its SAP EWM) landscape for multi-brand, high-throughput operations. 

Key achievements covered in the case study 

• – Stabilized warehouse operations across 15 + sites with EWM optimization 

• – Reduced incidents by 75 %, cutting daily issues from 20 to fewer than 5 in eight months 

• – Expanded a unified EWM model to cover MFL, Pantaloons, and Forever 21 

• – Introduced semi-automated workflows that improved picking speed and accuracy 

• – Increased warehouse productivity by 25 % through image-driven SKU picking and e-commerce order optimization 

Download the full case study to see how ABFRL transformed multi-brand warehouse operations with Stellium’s  SAP S4  EWM solution.